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Understanding Political Communication and its Scope

What is Political Communication?

Political communication is a field that focuses on the exchange of information, ideas, and opinions between political actors and the public. It encompasses various forms of communication, including speeches, debates, campaign ads, social media, and news coverage. Political communication plays a crucial role in shaping public opinion, influencing political decisions, and promoting democratic processes.

The Political Theory of Communication

The political theory of communication examines the relationship between communication and power in the political sphere. It explores how communication processes and media influence political outcomes, public opinion, and the functioning of democratic systems. This theory delves into the dynamics of political rhetoric, propaganda, media bias, and the role of technology in political communication.

The Scope of Political Communication

The scope of political communication is broad and encompasses various aspects of political discourse and interaction. It includes the study of political campaigns, political advertising, public opinion formation, political journalism, media effects, political rhetoric, and the role of new media technologies in political communication. Political communication also explores the role of communication in shaping public policy, political leadership, and international relations.

International Political Communication

International political communication focuses on the exchange of information and ideas between different countries and actors in the global political arena. It examines how governments, international organizations, and non-state actors communicate with each other and with the global public. This field explores the role of diplomacy, international media, public diplomacy, and cross-cultural communication in international relations.

Is a Political Communication Major Good?

A major in political communication can be beneficial for those interested in understanding the dynamics of political communication and its impact on society. It provides a comprehensive understanding of the theories, concepts, and practices involved in political communication. Graduates with a political communication major can pursue careers in political campaigns, public relations, journalism, media production, and policy analysis.

Master’s in Political Communication

A master’s degree in political communication offers advanced knowledge and skills in the field. It delves deeper into the theories and research methods of political communication and allows students to specialize in specific areas of interest. Graduates with a master’s in political communication can pursue careers in academia, research, strategic communication, political consulting, and public affairs.

Father of Political Communication

Harold Lasswell is often considered the father of political communication. He was a prominent political scientist and communication scholar who made significant contributions to the field. Lasswell’s work focused on the analysis of political propaganda, media influence, and the role of communication in shaping political behavior and decision-making.

Policy Communication

Policy communication involves the dissemination of information and ideas about public policies to various stakeholders, including policymakers, interest groups, and the general public. It aims to inform and engage individuals in the policy-making process, promote transparency, and facilitate public participation. Effective policy communication is crucial for building public support, implementing policies, and ensuring accountability.


Political Communication According to Karl Deutsch

Karl Deutsch, a renowned political scientist, defined political communication as the process by which political actors exchange information, values, and goals. He emphasized the role of communication in creating a sense of community and shared understanding among individuals and groups within a political system. Deutsch’s work highlighted the importance of effective communication for democratic governance and peaceful coexistence.

Political Economy of Communication

The political economy of communication examines the relationship between communication, media, and the political and economic systems. It explores how power dynamics, ownership structures, and regulatory frameworks shape media content, access, and distribution. This field analyzes the influence of political and economic factors on media ownership, media concentration, media bias, and the role of media in shaping public opinion and political outcomes.

Political Economist of Communication

A political economist of communication is a scholar who studies the intersection of political and economic factors in the field of communication. They analyze how political and economic forces shape the production, distribution, and consumption of media content. Political economists of communication examine issues such as media ownership, media regulation, market concentration, and the impact of globalization on the media industry.

Types of Political Leadership

Political leadership can take various forms depending on the context and the style of the leader. Some common types of political leadership include:

  • Authoritarian Leadership: This type of leadership involves centralized decision-making and limited public participation.
  • Democratic Leadership: Democratic leaders involve the public in decision-making processes and promote citizen participation.
  • Charismatic Leadership: Charismatic leaders inspire and motivate others through their personal qualities and persuasive communication.
  • Transformational Leadership: Transformational leaders inspire and motivate followers to achieve common goals by appealing to their values and aspirations.
  • Bureaucratic Leadership: Bureaucratic leaders adhere to established rules and procedures and focus on maintaining stability and efficiency.

These are just a few examples, and political leadership can be a combination of different styles depending on the leader’s personality, context, and goals.

In conclusion, political communication is a multidisciplinary field that explores the exchange of information, ideas, and opinions in the political sphere. It encompasses various aspects such as political campaigns, media effects, international communication, and policy communication. Understanding political communication is essential for comprehending the dynamics of political processes and their impact on society.

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