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How to Get Approved to Run Political Ads on Facebook

Introduction

Facebook has become a powerful platform for political advertising, allowing candidates and organizations to reach a wide audience and engage with potential voters. However, running political ads on Facebook requires adherence to specific guidelines and policies. In this article, we will guide you through the process of getting approved to run political ads on Facebook and answer some common questions related to political advertising on social media platforms.

Getting Approved to Run Political Ads on Facebook

If you want to run political ads on Facebook, you need to go through a verification process to ensure transparency and prevent misuse of the platform. Here are the steps to get approved:

  1. Create a Facebook Page: Before you can run political ads, you need to have a Facebook Page. This page should accurately represent your organization or campaign.
  2. Complete the Authorization Process: Once you have a Facebook Page, you will need to complete the authorization process. This involves providing additional information about your organization, such as your tax identification number and a valid government-issued ID.
  3. Disclose Who Paid for the Ads: When running political ads, Facebook requires you to disclose who paid for them. This information will be displayed on your ads to provide transparency to users.
  4. Comply with Ad Policies: Facebook has specific policies regarding political ads. These policies include restrictions on false information, hate speech, and other forms of prohibited content. Make sure your ads comply with these policies to avoid rejection.
  5. Monitor and Report: Once your ads are running, it’s important to monitor their performance and report any violations or suspicious activity to Facebook. This helps maintain the integrity of the platform and ensures a fair advertising environment.

Linking Your Facebook Page to Political Ads

After you have gone through the approval process, you can link your Facebook Page to your political ads. This allows users to easily access more information about your organization or campaign. Here’s how you can do it:

  1. Go to Ads Manager: Access the Ads Manager dashboard on Facebook.
  2. Create a Campaign: Create a new campaign and select the objective that aligns with your advertising goals.
  3. Set Up Ad Sets and Ads: Define your target audience, budget, and schedule for your political ads.
  4. Choose Your Facebook Page: In the ad creation process, you will have the option to choose the Facebook Page you want to link to your ads. Select the appropriate page to establish the connection.
  5. Review and Publish: Review your ad settings, creative content, and targeting options before publishing your political ads.

Ads Not Allowed on Facebook

Facebook has specific guidelines regarding the types of ads that are not allowed on the platform. These include:

  • Ads that contain false or misleading information
  • Ads that promote hate speech, violence, or discrimination
  • Ads that infringe upon intellectual property rights
  • Ads that violate Facebook’s community standards or ad policies

It’s important to familiarize yourself with these guidelines to ensure your political ads comply with Facebook’s rules and regulations.

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TikTok and Political Ads

While Facebook is a popular platform for political advertising, TikTok has taken a different approach. As of now, TikTok does not allow paid political ads on its platform. The focus of TikTok is primarily on creative and entertaining content, rather than political campaigns.

However, it’s worth noting that TikTok has been exploring ways to increase transparency and accountability in political advertising. They have started to label and provide information about ads related to social issues and elections. This helps users make informed decisions about the content they engage with on the platform.

Conclusion

Running political ads on Facebook requires going through a verification process and adhering to specific guidelines. By following the steps outlined in this article, you can get approved to run political ads and link your Facebook Page to your ads. Remember to comply with Facebook’s ad policies and monitor your ads for any violations. While TikTok does not currently allow political ads, they are taking steps towards increasing transparency in advertising related to social issues. As social media platforms continue to evolve, it’s essential for political advertisers to stay informed about the guidelines and policies in place.

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